We started working with Besoji in Q4 2023, At the time of onboarding we noticed that the website did ranked on multiple informational and transactional keywords but no high enough to generate a good CTR and eventually leads and better ROI, On-Page SEO was already on point for most common checks we worked an agressive technical and off-site SEO strategy to bring them to #1 spot of Google for some of the most competitive keywords.
Client:
- Business: Lead Generation
- Industry: Automotive
- Location: Dubai
- Challenges: New Domain, Low Content Count, Below Average Indexability and Poor authority score
Niche:
High level Objectives:
- Increase organic search visibility in Google Search.
- Enable Google Business for Besoji.
- Improve the Site UX and Increase Top of the Fold Verticals.
- Improve position of already ranked keywords.
Objectives:
Increase organic search visibility in Google Search.
Besoji was making less impression since inception and not much traffic as referred to the below SS, reason being poor positioning as well as ranking for very low volume keywords.
Enable Google Business for Besoji.
We grew besoji's GMB presence to all States of UAE, by generating an agressive campaign for collecting genuine customer reviews.
Improve the Site UX and Increase Top of the Fold Verticals.
We increased the site UX to generate more CTR and leads from the organic search we ensured less steps are required by the customer to convert from top of the funnel, the design was mobile friendly and added high value content bits like videos to get more engagement and leads.
On top of this we also added more segments to the website by creating collection pages for different car brands besoji being the Car Inspection Company we targeted terms like "Toyota Pre Purchase Inspection" this keyword as example as its the most searched out of every other manufacturer through content automation and internal linking strategy.
Improve position of already ranked keywords.
We identified keywords with great potential like "Pre Purchase Car Inspection", "Car Inspection Dubai" and worked on them to bring them in the Top 2 spots of Organic Google Search
Result:
The website saw a surge in SEO traffic revenue by ~6200% in less then one year we also increased the Authority score from 6 to 31 in this short span with few extremely good backlinks from the industry and PR.
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