We won Supercar Blondie back at the very end of 2022, At the time of our onboarding Supercar Blondie was planning on exploring the content marketing side of the things and their objective was to increase their search presence in Google Search, News & Google Discover, Being a new website it came up with a challenge as Google is quite strict about News and Discover appearance for any new website, We deduced a content strategy at the very beginning and started creating content for the key verticals that were the heart and soul of the brand on their socual media.
Client:
- Business: Content Creation
- Industry: Automotive and Luxury
- Location: Dubai
- Challenges: New Domain, Low Content Count, Below Average Indexability
Niche:
High level Objectives:
- Increase organic search visibility in Google News.
- Enable Google Discover for the Website.
- Alter the UX for better engagement and SEO.
- Improve Website Accessibility
Objectives:
Google News Appearance: We conducted comprehensive keyword research to identify high-value keywords related to bakery products and services that potential customers in Cityville were searching for. We then strategically integrated these keywords into the website's content, meta tags, and product descriptions.
Enabling Google Discover: We optimized the website for local search by creating and optimizing a Google My Business (GMB) listing, ensuring consistent NAP (Name, Address, Phone) information across online directories, and generating positive reviews from satisfied customers.
Authority Build Up: To establish XYZ Bakery as an authority in the bakery industry, we developed a content strategy that included creating informative blog posts about baking tips, recipe ideas, and behind-the-scenes glimpses of the bakery. This not only engaged the audience but also attracted backlinks from food enthusiasts and bloggers.
Improve Indeability: We performed a thorough technical SEO audit to identify and fix any website issues that could be hindering its performance. This included improving site speed, mobile responsiveness, and ensuring proper URL structure.
Improved UX: We reached out to local food bloggers, culinary websites, and community forums to establish backlinks to XYZ Bakery's website. These high-quality backlinks boosted the website's authority and credibility in the eyes of search engines.
Result:
In just two quarters we enabled Google Discover for their website with one article scoring a stagering 1.1million clicks in a day this gave the initial traction for the client to invest more into the SEO vertical and increase their content throughput by four folds in the next quarter, In order to make the success in Google Discover consistant once the discover was enabled we proposed a massive authority building campaign which resulted the Domain Rating to increase from 37 to 64 in the matter of one quarter which resulted in a 4x Increase in the traffic from an average of 800k sessions a month to ~3.2million sessions monthly.
About the author:
.svg)
